Google and Walmart Join Forces To Battle E-Commerce Boss Amazon

Google and Walmart Join Forces To Battle E-Commerce Boss Amazon

Google and Walmart are joining forces to take on e-commerce giant and competitor, Amazon.

Starting from late September, Walmart customers will be able to purchase items through the Google Express platform. What is Google Express? It is an online marketplace where customers can shop from various retailers such as Costco, Bed Bath & Beyond, Ulta and so much more all in one place. And the best part of it all is that it gets delivered right to your doorstep. Customers can also easily find and purchase the items they would like to purchase off Walmart through using Google Assistant and the Google Home Smart Speaker. This will definitely be one of Amazon Echo’s biggest competitors. Furthermore, shoppers will be able to link their personal Google accounts to Walmart and get personalized recommendations based on what they like.

With an estimate cap of $894 billion of the two giants put together the relationship is definitely symbiotic.  Walmart has made the right move to up its e-commerce profile by joining forces with Google, while it continues to battle with e-commerce giant Amazon in both the digital and brick-and-mortar world. Google also is at an advantage where Google Express now offers a wider selection of items and a more powerful shopping platform though its Google Home smart speaker and digital assistance.

After the announcement of the joint forces of Google and Walmart, Good has said that they are going to make some changes to better the Google Express platform in order to compete with giant, Amazon Prime. The charges for Google Express and Amazon Prime are super competitive with Google charging at $95 and Amazon Prime charging at $99 annually. Following with the changes, Google will be offering its users free delivery within one to three days of the purchase if the order meets the store’s minimum spend. An example would be, Walmart recently announced that they would offer free two day shipping on customer orders over $35. Customers who purchase from Walmart through the Google Express platform will then be entitled to free shipping, provided they meet the $35 mark.

Amazon and Walmart’s competition has been going on for quite a while now, with Amazon opening more brick-and-mortar stores while Walmart is investing more and more in new e-commerce technology. Walmart has also invested billions to obtain e-commerce shopping platforms and Bonobos. It is clear that Walmart is trying to make its mark in the e-commerce sector.

Whereas, Google and Amazon are competitors in various industries, from smart speakers, to e-commerce, to digital assistants, to the cloud. These two giants are constantly neck to neck in the industry. According to reports, Google will be opening a big new office in Seattle, which is as we all know Amazon’s turf. Now, wouldn’t that be interesting. Two HUGE online competitors on the same grounds.

Article originally written by Nat Levy on GeekWire on the 22/8/2017

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